Trying the Unfamiliar

Trying the unfamiliar,

     I am a sucker for routine, afraid of the unknown, so even when I dreamt many years ago about having my own business, it never materialised.  The name was decided over a year ago and still, I procrastinated about starting.  It actually took the loss of my job, to which I was gainfully employed to for almost nine years to get me started.

I reached out to a government company for guidance and even though I still haven't found my niche I am confident that I will have a viable business in a country that my trade is not appreciated by most.

There are a lot of blockage and speed bumps but it's early days yet.  I will make Thomas A. Edison's "I have not failed. I've just found 10,000 ways that won't work" my mantra and press on.

Come along with me on my journey to becoming an entrepreneur, a successful businesswoman, a better mom and who knows a wife someday.

#beautyandbrain #Khenzuristreasures #proudJamaican 

Finding your niche

Hi  Loves 

I have been trying to find my niche to make my newly started business viable, and I came across a quote that resonated with me. It advised me to find my customers - those who appreciate my offerings and are willing to pay for them. While family and friends are supportive, they cannot sustain a business. So, I stepped out of my comfort zone and actively pursued my dream.

My first step was seeking help, and I visited the Jamaica Business Development Corporation (JBDC) with a variety of offerings. Next, I got registered and started working on the project we decided to start with. This got me quite excited as it allowed my creative juices to start flowing, and I made over a dozen dolls in no time. I then got labels, tags, and packaging done.

I was thrilled to have my dolls showcased at a well-established store at the airport (the Norman Manley International). While waiting for the dolls to be sale-tested, I designed keychains that I sold successfully. However, I felt that something was missing. 

After almost six months of being in business, I was still not blooming. Back to the drawing board, I remembered JBDC and attended one of their seminars. It was there that I realized my major issue with growth was marketing. 

Damn...

https://i.pinimg.com/originals/aa/d8/0d/aad80d0e9b55bdd10710028d26bc7e50.jpg

#findingyourniche #handmade #crochet #knitting #smallbusiness #blogger