Trying the Unfamiliar

Trying the unfamiliar,

     I am a sucker for routine, afraid of the unknown, so even when I dreamt many years ago about having my own business, it never materialised.  The name was decided over a year ago and still, I procrastinated about starting.  It actually took the loss of my job, to which I was gainfully employed to for almost nine years to get me started.

I reached out to a government company for guidance and even though I still haven't found my niche I am confident that I will have a viable business in a country that my trade is not appreciated by most.

There are a lot of blockage and speed bumps but it's early days yet.  I will make Thomas A. Edison's "I have not failed. I've just found 10,000 ways that won't work" my mantra and press on.

Come along with me on my journey to becoming an entrepreneur, a successful businesswoman, a better mom and who knows a wife someday.

#beautyandbrain #Khenzuristreasures #proudJamaican 

Finding your niche

As I am currently at this stage of finding my niche to get my newly started business on its way to become viable, I saw this quote and it really resonates with me.

It advises me to find MY customers.  Persons who appreciates my offerings and who are willing to pay for them.

Family and friends, though supportive cannot sustain a business.  With that being said I am stepping out of my comfort zone and actively pursuing my dream.

My first step was to seek help, I took the advice of someone and visited the Jamaica Business Development Corporation (JBDC) with a variety of what my offerings were.

Next, I got registered.

Then, I started working on the project we decided to start with, this got me quite excited as it allowed my creative juices to start flowing.

I made one then another and before I knew it I have over a dozen.

I then got labels, tags and packaging done.

I was so excited to have my dolls showcased at a well-established store at the airport (the Norman Manley International) at that.

While waiting on the dolls to be sale tested I went onto designing keychains (this idea came from browsing the net and watching youtube videos).  

I was able to get the ones I made sold, yeah me. But still, there was something missing.

2017 ended and after being in business for almost 6 months I was still not blooming.  Back to the drawing board.

Remember JBDC? Yes, they called me for a seminar and I gladly went.  It was there that even though I knew this before. It became evident that my major issue with growth was marketing.

Damn.....

https://i.pinimg.com/originals/aa/d8/0d/aad80d0e9b55bdd10710028d26bc7e50.jpg

#findingyourniche #handmade #crochet #knitting #smallbusiness #blogger