It advises me to find MY customers. Persons who appreciates my offerings and who are willing to pay for them.
Family and friends, though supportive cannot sustain a business. With that being said I am stepping out of my comfort zone and actively pursuing my dream.
My first step was to seek help, I took the advice of someone and visited the Jamaica Business Development Corporation (JBDC) with a variety of what my offerings were.
Next, I got registered.
Then, I started working on the project we decided to start with, this got me quite excited as it allowed my creative juices to start flowing.
I made one then another and before I knew it I have over a dozen.
I then got labels, tags and packaging done.
I was so excited to have my dolls showcased at a well-established store at the airport (the Norman Manley International) at that.
While waiting on the dolls to be sale tested I went onto designing keychains (this idea came from browsing the net and watching youtube videos).
I was able to get the ones I made sold, yeah me. But still, there was something missing.
2017 ended and after being in business for almost 6 months I was still not blooming. Back to the drawing board.
Remember JBDC? Yes, they called me for a seminar and I gladly went. It was there that even though I knew this before. It became evident that my major issue with growth was marketing.
Damn.....
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